13
August
2026
|
16:31 PM
Europe/Amsterdam

Building a legacy across 50 years in the tire business

Geoff Edge_Cainsville Tire Discounter

Since opening Cainsville Tire Discounter in 1987, Geoff Edge has successfully continued the family legacy in the tire business dating back to the 1930s.

Edge, who himself has been involved in the family business for decades, explained his early start.

“Later, while earning my business diploma at Mohawk College, I would wake up early, take a service truck to change tires for our biggest account, Finch Transport, and then head to class.  After graduating from college, I had to figure out my next move. I stayed in the tire business largely because my dad needed me. That’s just what you did back then….you helped the family and I continued in the business.”

For the next 20 years, Edge learned the ins and outs of the tire business, and would eventually get a chance to open up his own shop, albeit during a challenging time.  

Read the full story in the Brant Beacon: Building a legacy across 50 years in the tire business