Marketing & Recruitment launch new online customizable viewbook
In an effort to promote sustainability, and move to a digital platform, the Marketing and Student Recruitment teams have created an exciting new recruitment tool.
Mohawk’s ‘Custom Viewbook’ made its debut this month at our Open House events and the Ontario Colleges Information Fair, and a planned rollout on social media and college website is in place.
Custom Viewbook invites potential applicants to the college to explore, select and create a personal Mohawk experience by choosing programs they are interested in, campus and student services, and information about living in Hamilton. Once submitted, their customized viewbook is instantly sent by email to their inbox, and can be viewed, shared or edited at any time on any device.
This powerful new tool extends opportunities for recruitment and marketing to connect with potential applicants early in their engagement with the college.
A version of Custom Viewbook focusing on graduate certificates and Continuing Education’s professional studies offerings is currently in development with a planned launch later this year.
Employees are encourageed to explore and create their own Custom Viewbook using their Mohawk College email address. Please watch for promotion of Custom Viewbook on the website and the college’s main social media accounts in coming weeks.
Custom Viewbook program content has been pulled from the college website and optimized for the platform. If you would like to provide feedback on Custom Viewbook content please submit your feedback using this form.