Marketing Matters - April 2024

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Last month, you were introduced to alt-text and how to incorporate it into your social media images. Wondering what to include in your alt-text? Here's a quick guide:

·      Start by asking yourself "Who is doing what and where?"

·      Include the person's name, if known (even if it isn't in the body of the post).

·      Identify where they are.

·      Use action words to describe what they are doing.

·      Describe diversity, ambience and clothing if it is relevant.

·      Use full sentences with proper punctuation (but keep them short!).

·      Do not write "image of" (the assistive technology will let the user know it's an image). 
Example 1: A diverse group of students posing in front of the Mohawk College sign. 
Example 2: Two students studying in the Mohawk College library. One student uses a laptop while the other reads a book.

For more on writing alt-text for social media, visit Accessible Social.