Marketing Matters - April 2025

MarketingMatters275x125

Are you a web editor? Here are two tips to improve your website. First, when adding an empty line, make sure it's formatted as a paragraph and not a heading. Empty headings may cause confusion for users of assistive technology. Second, when uploading a video to YouTube, be sure to write a descriptive title. When linking a video on a webpage, the title is used as the alternative text. A descriptive title will help users know what to expect from the video. As an added bonus, it will also help users find your video through a web search.