Marketing Matters - March 2025

MarketingMatters275x125

Using colour alone to convey information is an access barrier for many readers. Visual readers who are colourblind or have low vision may not be able to notice distinctions between individual colours. As well, assistive technology doesn't announce colours to non-visual readers. Make sure you're using a supplementary indication, such as call-outs or patterns to ensure that all users can access the information being presented.