Marketing Matters - October 2024

When submitting a Marketing Work Request (through MyMohawk > Employee > Marketing Work Requests), ensure you choose the correct request type for proper team assignment.

Pay attention to the suggested delivery times, which are noted at the top of the request form, to allow enough time for processing and completion of your request.

Your Work Request options and when to select them are:

Accessibility
- Review Word document or PowerPoint presentation for accessibility and/or convert to an accessible PDF
- PDF to be made accessible (remediated)
- Create a fillable form (not a webform)
- Video needs captions
- One-on-one accessibility training (Word, PowerPoint, PDF)
Asset
- When you need a photo or a Mohawk logo (not for logo creation, that would be a Design request)
Business card
- To order new business cards or reprint existing cards
Campaign or project
- Campaign or project with multiple deliverables
CASL list review
- CASL distribution list review (not for email/eblast requests)
CSEP or placement student
- When the request is submitted by a CSEP or placement student
Design
- For print or digital graphic design services including flyers, posters, brochures, etc. that are not part of a larger campaign or project request
Document review for brand compliance
- Review documents to ensure brand compliance (brand compliance review is also included in an Accessibility review)
Email/eblast
- Send an email/eblast to a specific audience or include in the student newsletter
Internal screen
- For student-focused messages posted on internal TV screens at Fennell, Stoney Creek and/or IAHS campuses
Out of home media
- Consult with Marketing before requesting billboard or transit shelter media design
Printing (PDF only)
- Request printing of an approved employee-created PDF; only when design or review services are not required
Printing - academic (PDF only)
- Faculty or staff request printing of a PDF
Signage, tablecloths, map updates
- New on-campus signage or updates to existing signage; includes vinyl, j-signs, wayfinding, digital maps, print maps
Social media image or post
- Organic: Creation of a social media image and/or post for the main college accounts or your individual department account
- Paid: Paid social media advertising
Web support - MyMohawk
- Add or update content on MyMohawk
Web support - mohawkcollege.ca (Drupal or WordPress)
- Add or update content on mohawkcollege.ca, editor training, creation of short links
- Create a webform

The Marketing Requests page also includes a how-to section for using Optimizely (formerly Welcome).