Rise & DEFY Workshop: How to rank in Search Engines
This January, Mohawk College's Centre for Entrepreneurship is hosting a free virtual Rise & DEFY Workshop with Marketing Consultant and SEO expert Kelsey Reidl, where you’ll learn how to improve your visibility in search engines like Google — and emerging platforms like ChatGPT.
Rise & DEFY Workshop: How to Rank in Search Engines Like Google & ChatGPT
Date: Wednesday, January 29
Time: 9:00 AM – 10:00 AM
Location: Virtual (link provided after registration)
Format: Live Online Workshop
Cost: Free to Attend
Register Here
Save your spot today — spaces are limited!
Registered attendees will receive the virtual link prior to the event.
About the event
Struggling to get your business found online — even though you know your product or service is so good?
Search is evolving fast. Between Google, AI tools like ChatGPT, and changing algorithms, it can feel overwhelming to know where to focus your marketing efforts.
In this free Rise & DEFY Workshop, Kelsey Reidi will break down:
- How search engines actually work (without the jargon)
- What businesses need to do to rank on Google in 2025
- How AI tools like ChatGPT factor into search visibility
- Practical SEO and content strategies you can start using right away
- Common mistakes small businesses make — and how to avoid them
Whether you’re a solopreneur, side-hustler, or growing business owner, this session will help you feel confident and empowered to improve your online presence.
✨ Perfect for entrepreneurs who want less guesswork and more visibility.
What you'll learn
✔️ SEO basics explained in a simple, practical way
✔️ How content helps you rank in Google and AI search tools
✔️ Where to focus your efforts for the biggest impact
✔️ How to future-proof your content strategy
✔️ Actionable tips you can implement immediately
Who should attend
- Small business owners & entrepreneurs
- Service providers & creatives
- Anyone responsible for marketing their own business
- Those curious about SEO, AI, and content marketing trends
Meet the Speaker: Kelsey Reidl
Kelsey Reidl is a Marketing Consultant, Business Coach, and Speaker with a special interest in Content Marketing, Search Engine Optimization (SEO), and building experiential campaigns.
After spending over 10 years in business development and marketing roles with some of Canada’s top health food brands, Kelsey left the corporate world to support small businesses in implementing marketing strategies that get them in front of more clients.
Through her courses, content, and coaching, she inspires entrepreneurs to explore new campaign ideas, connect with customers in creative ways, and never settle for mediocre marketing.
Kelsey lives in a small town in Ontario with her husband Dave, her adventurous son Freddie, and her rescue pup Abby. When she’s not dissecting the latest marketing news, she’s paddling the river in her backyard, sipping espresso at a local café, or planning her next adventure.
About Rise & DEFY
Rise & DEFY workshops are designed to empower entrepreneurs through education, connection, and actionable insights — helping you rise in business and defy the status quo.