18:38 PM

Satbir Singh named to CSC 30 Under 30 Class of 2023

Satbir At Work3

Satbir Singh, Mohawk Mountaineers Coordinator, Sports Information, Media & Marketing, has been recognized by College Sports Communicators (CSC) as an honoree in the 30 Under 30 Class of 2023.  

Of 130 nominees from both Canada and the United States, Singh has been selected as one of the best. The CSC 30 Under 30 program recognizes emerging athletics communications professionals at all levels of college sports in strategic, creative, and digital spaces.

This is the second year of the CSC 30 Under 30 recognition. In its inaugural year, two communicators from Canadian universities were honored. This year, Singh was the only communicator from Canada on the list.

University sports in Canada get a bit more recognition, so I didn’t think this would happen,” Singh said, “There are many people who are under the age of 30 across North America who are doing what I do or similar, so just being the first-ever person from a college in Canada to be represented on this was a great feeling.”

Singh has always been a big sports fan. Growing up, he played and watched baseball, basketball, and volleyball. Competing at an elite level wasn’t in his future but his passion for sports remained strong. He attended Brock University for Labour Studies. During his time at Brock, he contributed to sports blog sites and had a one-year volunteer writing position for the campus newspaper that led to positions as the Sports Editor for a year and Editor-in-Chief for three years. He also worked as a sports commentator for Brock athletics live streams.

“What I volunteered and participated in as a student relates to what I do today not what I studied, and I think that’s how I got this job,” he said.

Singh joined the Athletics team in September 2021, post-COVID-19. In-person interactions and college sports had just been allowed again. Singh was given the opportunity to develop the Mountaineers’ communications afresh. To succeed in this role, his experiences in sports communication, his following of sports communications in other schools, and the support of the entire Athletics and Recreation department have been instrumental.

“Satbir has quickly become a recognized leader in post-secondary sports information. He has made an outstanding impact in Mountaineers Athletics and is setting the standard for college sports communications that other varsity programs will try to replicate. In a short time, he transformed the digital presence of the Mountaineers, developing our new website as one of the best in the country. He has expanded the presence of Athletics across the college and the community through active social media and a radio show. And, he has assembled a communication team of students who are setting the standard for game-day coverage,” said Director of Athletics & Recreation Matt Ferreira. “This recognition by the CSC Top 30 under 30 is well deserved. We are proud to have him on our team.”

Singh remains highly competitive, striving to do his best and be the best; and coming up with creative ideas, like engineering a partnership with Cable 14 to broadcast Mohawk sports on community television.

“Future students are going to watch what we do and want to be part of it,” Singh said. “Knowing I’m helping bring student-athletes to Mohawk through these platforms keeps me going and thinking of more innovative ideas.”

He further expressed that featuring student-athletes on the Mohawk Mountaineers’ social media platforms makes him happy and proud. This is only a way to give the athletes the thumbs up they deserve and seeing the joy and confidence this brings to the athletes and their families are some of his proudest moments.

Singh is honored by this recognition from CSC, as it came with well-deserved commendations from communicators in the United States and Canada as a pat on the back for a job well done.

Singh’s vision is to be able to produce more relevant and timeless digital and creative content for the Mountaineers in a fast-changing communications world. He hopes to keep up with the pace and even stay ahead of it. He wants to see large turnouts during home games to help bring attention to sports at Mohawk and ensure that the student-athletes get the recognition they deserve, just like you see in American colleges.

He has set a new path and a high standard for Mountaineers Athletics communications. And his creative efforts have been recognized.

- by Abigail Sarfo